In 1933 Willy Lloyd founded WSL for the purpose for trading general produce such as feathers, egg products and vegetable oils with China. In the early 1960s, in a fast changing world and with expansion in mind the company began to utilise their large numbers of existing contacts and wider international links were forged.Based in the UK the company's principle area for the distribution of oils and related products has long been in Europe, but today WSL trades worldwide with subsidiary companies and representative offices in South Africa, Paraguay and Russia.Many of our clients are blue-chip household names who value our commitment to providing them with goods on time and to budget.Our aim has always been straightforward - to provide each of our customers with the reliable, cost effective service that befits our reputation"Worldwide price fluctuation is also a major driver for the company and relationships with processors across the globe guarantee adaptability on costs.This approach ensures that WSL stays competitive worldwide as they remain alert to the most competitive source of crude oil - it alsoensures that they are never reliant on one source alone. In addition this networking policy allows them to identify new trends and opportunities as they arise and which they can then quickly adapt to the benefit of their established client base.Points for both bulk and dry storage are selected for their geographical location and an ability to remain flexible and responsive to customer demands.Bulk land tanks and dry storage locations, are selected not just for their geographics, but an ability to remain flexible and responsive to customer demands. The company maintains processing plants of varying degrees in both South Africa and Paraguay with storage capacity more than ample for the company's requirements, operating 7 days a week, 24 hours a day. If required, overnight loading of road tankers or filling of drums, allow delivery with very little notice, and on-site laboratory analysis provides assurance of quality conformance prior to release.Third party transporters or freight operators are selected for their attention to service, product and quality awareness, as well as cost. All have many years of proven expertise, and all embrace the WSL ethos that customer care is the primary focus, and none forget the WSL rule that no matter what comes last, the customer comes first.